19 Key Steps on How to Write a Job Posting

By: | Updated: April 17, 2024

You found our guide on how to write a job posting.

Writing a job posting involves describing a job vacancy to attract qualified candidates. For example, the process may involve outlining the key responsibilities of the role. The purpose of these steps is to ensure that the job posting is clear, comprehensive, and appealing. These steps are also known as “composing job vacancy ads” and “creating career opportunity announcements.”

This information on how to write a job posting is similar to hiring tips and strategies and is one example of crucial HR skills.

This article covers:

  • writing job ads
  • drafting job listings
  • job posting tips
  • best job listing tricks
  • how to attract good candidates
  • writing strong job posts

Let’s get to it!

List of how to write a job posting (steps)

From crafting an engaging job title to detailing the skills required for the role, here’s our list of essential steps on how to write a job posting.

1. Job Post Title Creation

Creating an effective job post title attracts qualified candidates. Your title should be concise yet descriptive. When writing the post, use specific keywords related to the job role. Additionally, avoid using technical terms or corporate jargon. Including the level of seniority in the title is also useful. This step sets the right expectations about responsibilities and experience.

2. Company Introduction

In this section, introduce your company. Crucial details include company size, industry, location, history, and culture. You can also highlight achievements or awards that will impress potential applicants. Finally, explain your mission, values, and culture. This section should inform and excite potential employees about your organization.

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3. Job Responsibilities

This job summary section should be a short snapshot of the role. You should use engaging language, projecting excitement about the role and company. Descriptions should highlight the average day-to-day activities and expectations from the role. In addition, outline any unique responsibilities, like being on-call or having periodic travel. Be sure to emphasize how the role impacts the company. This section is essential, as it tells applicants whether the job is the right fit for them. Clarity and precision can lead to better-qualified candidates.

4. Job Skill Requirements

Defining job skill requirements is one of the most essential parts of identifying the right candidate. You should clearly specify both the hard and soft skills needed for the role. Also, mention if you require any certification or particular proficiency. Too many or too vague requirements may discourage potential applicants. Accuracy and precision attract the right talent.

Here are examples of employee soft skills.

5. Listing Benefits

When writing strong job posts, outlining the benefits can be a game-changer. Benefits can include career advancement, health insurance, and work-life balance. More unique benefits, like extra vacation days or pet insurance, can draw in candidates as well. Such transparency helps attract potential employees who align with the company’s values. These workers are more likely to stay at the company long term.

Read about types of employee benefits.

6. Defining Job Experience

Job experience refers to a candidate’s professional background and skills. Outlining these expected experiences can help workers align with the job role. Potential applicants can decide if they fit the specified requirements. This section also helps employers quickly identify and select qualified candidates.

Pro Tip: Clarify which types of experience are nice to have and must-have for the role.

7. Job Education Required

To attract qualified candidates, it is important to state the educational requirements in a job posting. Depending on the role, you may require a high school diploma, a bachelor’s degree, or specialized certification. Specifying these criteria helps job seekers determine if they meet the qualifications. This transparency saves time for both applicants and recruiters. With this section, suitable candidates are more likely to apply. This targeted approach saves time and enhances the quality of applicants.

Pro Tip: If there is a specific experience you are willing to consider as equivalent to this education, then mention it in this section.

8. Cultural Considerations

While drafting job listings, recognize diverse cultural differences. Your language should be inclusive to appeal to a broad talent pool. Before hiring, you can consider holidays, religious practices, and other cultural norms. Implementing policies that respect these differences can encourage workplace diversity. Fostering cultural diversity can strengthen your team and enhance your company’s reputation.

9. Inclusion of Salary Range

When wondering how to attract good candidates, be transparent by including the salary range in the job ad. Depending on where you are hiring, your state may require this information in your listing. Be sure to check local regulations.

This step attracts candidates who have realistic expectations about pay. Additionally, this disclosure demonstrates that you have a fair, upfront company culture. This environment can be attractive to potential employees. Another benefit is that listing salary ranges helps deter those with unrealistic expectations.

10. Work Environment Description

When writing job listings, give an honest description of the work environment, such as office-based or remote. If applicable, describe physical aspects like the workspace setup and location. You can also mention any notable cultural attributes, like team or independent work styles. Finally, highlight any unique perks, such as on-site services or special events. This part of your ad will give applicants a better idea of your company culture.

11. Application Deadline

The deadline for applying for a job is crucial. This timeline tells candidates when to submit their applications. When choosing the deadline, factor in the time needed to review applications and conduct interviews. A clear and fair deadline attracts qualified applicants who can meet the hiring schedule. Overall, deadlines can make the recruitment process smoother.

12. Job Location Details

When writing job ads, provide specific information about the location. This brief section can detail a specific city, state, or even a remote option. Discussing details like the office environment, amenities, and commuting options can make the job more appealing. Also, offering relocation packages or remote work options can widen your talent pool.

13. Legal Disclaimers

Be sure to include all necessary legal disclaimers in your job posting. These disclaimers protect your company from potential liabilities. Further, disclaimers clarify expectations and obligations for both parties. This section should include fair hiring practices, EEO statements, and ADA accommodations. This process ensures your listing meets federal employment regulations.

14. Employer Statement

One of the top job posting tips is to include an employer statement. The statement sets the tone for the entire job posting. This section should clearly share the company’s mission, culture, and values. This step promotes transparency and allows potential applicants to learn about the work environment.

15. Conclusion and Call to Action

When concluding a job posting, it is important to include a final section and an appealing call for action. First, summarize the main parts of the job description, emphasizing the benefits of the role. Then, urge suitable candidates to apply. You should provide clear instructions on how to submit applications and cover letters. Further, reiterate any deadlines in this section. A persuasive call to action is one of the best job listing tricks. This call can inspire potential applicants to proceed with the hiring process.

16. Job Post Editing

Effective job post editing helps attract the right candidates. You can start by reviewing for clarity. Responsibilities and qualifications should be well-defined. Next, check for grammar and spelling errors, and confirm the tone matches your company culture and guidelines. Finally, ensure the listing is approachable. Too much information or jargon can dissuade job seekers from applying.

17. Job Post Publishing

Posting a job involves a few simple steps. First, decide which posting platforms you would like to use. Examples include Indeed, LinkedIn, Facebook, or X. If necessary, create an account, and follow the platform’s guidelines when publishing. Next, accurately input the listing. You can include an attention-grabbing title to enhance visibility. Once live, candidates checking these platforms will have access to your posting.

18. Follow Up Plan

Crafting a compelling job posting involves creating a clear and effective follow-up plan. This plan should outline the steps to take after the initial posting to engage with potential candidates. Following up promptly and professionally can help maintain interest and show professionalism. Internally, you can set specific timelines for follow-up actions. This step ensures consistency and shows respect for candidates’ time. A well-thought-out follow-up plan is crucial for attracting top talent to your organization.

19. Feedback Collection

Collecting feedback on a job posting is essential for improving recruitment. After posting the job, monitoring the response can help you write future ads. You can use metrics from the job posting platform, such as tracking the number of views and applications received. Additionally, candidates can provide feedback by filling out a brief survey at the end of the application process. This feedback can offer valuable insights into the effectiveness of the job posting. From there, you can create more successful listings in the future.

Final Thoughts

Writing strong job postings can significantly improve your recruitment process. These ads help you attract more qualified candidates, reduce time-to-hire, and find the best fit for your company. Clarity, detail, and appeal are key in creating effective job postings.

Next, check out our posts on applicant tracking systems, common interview questions, and virtual career fair tips.

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FAQ: How to write a job posting

Here are frequently asked questions about how to write a job posting.

What makes a good job posting?

A good job posting is clear, concise, detailed, and appealing. This ad should accurately represent both the position and your company. In addition, listings should entice potential applicants with compelling language.

How do you reach more candidates with a job posting?

To reach more candidates with a job posting, you can use several platforms like LinkedIn. You can also optimize your post with relevant keywords so it appears in search engine results.

How do you write a job posting that stands out?

To make your job posting stand out, include unique benefits or perks offered by your company. Examples include flexible working hours or opportunities for professional development. Further, avoid too much jargon and use an approachable tone.

What information should you include in a job posting?

A job post should include information about the role itself, necessary qualifications, and details about the company. Ads should also include application instructions.

How do you write a job posting to attract qualified applicants?

To attract qualified applicants, ensure your job posting is clear about the qualifications required. Where necessary, use industry-specific language and highlight unique opportunities.

Author avatar


CEO at teambuilding.com.
I write about my experience working with and leading remote teams since 2010.


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