Internal Communication Tools & Tips

By: | Updated: August 30, 2023

You found our guide on internal communication with definitions, examples & tips.

Internal communication involves interaction and discussion among employees of an organization. Effective internal communication is a cornerstone of every thriving business. Examples include upward, downward, vertical, and horizontal communication. Improving the efficiency of your team’s internal communications can improve your team’s performance.

This article aligns with creating a positive work environment, exemplifies collaborative leadership, and can help improve employee satisfaction. You can also read our top communication books for work.

This article includes:

  • definition of internal communication in business
  • the importance of internal communication
  • internal communication examples
  • internal communication tips
  • internal communication tools

Here we go!

Definition of internal communication in business

Internal communication in business refers to the exchange of information, messages, and ideas within an organization’s structure. This process encompasses the network of interactions between employees, departments, and hierarchical levels. Effective internal communication fosters a shared understanding of the organization’s goals, values, and strategies. Additionally, this skill ensures that all team members are aligned and working collaboratively toward common objectives.

Successful internal communication involves various channels, such as email, company meetings, intranet platforms, and direct conversations. These channels collectively enable colleagues to share vital updates, project updates, feedback, and knowledge. A robust internal communication framework enhances transparency, employee engagement, and morale. Additionally, this network strengthens organizational cohesion, leading to improved overall performance and adaptability in today’s dynamic business landscape.

The importance of internal communication

Establishing strong internal communication channels is one of the most important aspects of running a successful company. Internal communication serves numerous purposes inside an organization and provides several advantages.

1. Facilitates Conflict Resolution

Conflict resolution is the process of addressing and resolving disagreements or disputes that arise within an organization. This process requires effective communication, active listening, and a willingness to find mutually agreeable solutions. By addressing conflicts constructively, organizations can foster healthier working relationships, enhance team dynamics, and maintain a positive work environment.

2. Assists During Change Management

Change management is the structured approach an organization uses to navigate transitions successfully. This process includes planning, implementing, and guiding employees through changes in processes, technologies, or structures. Effective change management involves clear communication and stakeholder engagement. Additionally, managers must provide the necessary resources and support to ensure employees adapt to changes with minimal disruptions, ultimately leading to the desired outcomes.

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3. Improves Strategic Execution

Strategic execution refers to implementing an organization’s strategic plans and initiatives. The process involves translating high-level strategies into specific actions, allocating resources appropriately, and aligning efforts to achieve strategic objectives. Successful strategic execution requires efficient project management, continuous monitoring and evaluation, and adapting to changing circumstances. Overall, this execution process ensures that the organization moves from strategic planning to tangible results.

4. Promotes a Strong Company Culture

A company has to establish its brand to succeed. Therefore, new hires will quickly adjust to the company’s culture if they know what to expect. Also, companies with positive and communicative cultures tend to have better brand reputations and attract talent accordingly.

One of the most crucial elements in establishing a company’s culture is the quality of its internal communications. In addition, the dynamics between a company’s employees shape the culture of a business, both at the peer level and across levels of management. When employees feel supported and comfortable inside the workplace, they can better deliver their best for the organization.

Here is a list of company culture books.

5. Ensures Staff Members Have a Voice

All members of an organization should feel like their ideas and concerns matter in the workplace. For the same reason, keeping the lines of communication open is crucial so that employees with brilliant ideas for the business may voice them without fear. Mid- and upper-level employees can better evaluate recommendations and choose the greatest potential to boost productivity when the organization has a great communication channel.

In many organizations, employees have official channels to make comments and submit requests, facilitating the upward flow of information. For example, if a salesperson has a suggestion for improving product offerings, then they could share it with their manager. If the manager thinks the advice is solid, they may discuss it with a higher-up in charge of sales package choices. If the proposal gets green-lit, they might make the new feature accessible to all sales personnel.

6. Keeps Morale High

One of the most critical aspects of running a successful company is keeping morale high among employees. When workers are happy, they tend to perform better. In addition, staff members who are happy in their jobs are less inclined to leave their present organization, which makes it simpler to retain essential employees and reduces the number of open positions.

Making internal communication channels simple to use can contribute to boosting employee morale. Employees who believe their bosses value them are more likely to speak openly.

Here is a list of ways to boost morale.

7. Controls Information Distribution

Open communication is often the aim of an internal communication network, yet there are instances when it is necessary to limit the flow of information. Some situations that call for discretion and confidentiality include investigations, proprietary information, and employee performance reports. A corporation may prevent releasing delicate data by instituting standards for transmitting sensitive information. The manager should also ensure all employees understand the company’s information distribution policy.

8. Boosts Company Efficiency

Having a solid strategy in place is crucial for the success of any project, but it is not uncommon for projects to run into unanticipated issues. Internal communication is a powerful tool for addressing these issues and finding solutions as they emerge. An employee can use internal communication to find a solution and keep the project moving toward its goal, whether that solution involves relaying concerns to a manager and allowing them to decide how to proceed or speaking with a peer who has the special knowledge or available time to assist.

Internal communication examples

Being familiar with the types of communication is essential for efficient usage. The following are some examples of internal communication.

1. Vertical Communication

Vertical internal communication occurs when employees from various company levels communicate. For example, a boss and an employee in the same department may have a more informal interaction, or it may occur in a formal environment like an internal letter or a staff meeting. When you are in a position of authority, you may use vertical communication to train subordinates and ensure they are on the same page with corporate goals and objectives. Staff members may voice their concerns and express their requirements to management via vertical communication.

2. Horizontal Communication

Most communications in the workplace take place horizontally, between coworkers on the same tier of the corporate ladder. With horizontal communication, two workers on the same project may negotiate how to divide their workload. A corporation should have strong internal horizontal communication. The social dynamic of a company depends on its workers’ ability to work well together.

3. Diagonal Communication

Diagonal communication refers to the exchange of information and ideas between individuals or departments that are not directly connected through the formal hierarchy of an organization. Instead, this style involves communication across different levels and functional areas. Diagonal communication is essential for fostering collaboration, sharing insights, and addressing issues that require input from various parts of the organization. This type of communication helps bridge gaps, promote innovative thinking, and ensure that decision-making processes consider different perspectives.

4. Upward Communication

Upward communication involves the flow of information from lower-ranking employees or subordinates to higher-level managers, supervisors, or executives. This style serves as a channel for employees to provide feedback, suggestions, and updates on their work, challenges, and ideas. Upward communication is crucial for creating an open and transparent work environment. Discussing upwards allows employees to voice their concerns, share their insights, and contribute to decision-making processes. Additionally, this process helps management understand the needs and perspectives of front-line workers and fosters a sense of inclusion and empowerment.

5. Downward Communication

Downward communication is the transmission of information from higher-level management or executives down to lower-ranking employees. This type of communication conveys instructions, objectives, organizational goals, and other important announcements. Downward communication ensures employees align with the company’s vision and strategies. Also, this system clarifies expectations, helps maintain consistency, and enables efficient coordination within the organization. Further, downward communication includes sharing performance feedback, which helps employees understand their roles and responsibilities better and contributes to their professional development.

Internal communication tips

The following tips can help improve company-wide communication and productivity.

1. Use Multiple Communication Channels

Utilizing a variety of communication channels is crucial for reaching a diverse workforce effectively. Different team members have varying preferences when it comes to receiving information. By leveraging a mix of tools such as email, instant messaging platforms, project management software, and internal social networks, companies can ensure that messages do not go unnoticed. This approach accommodates different communication styles and ensures that important information is accessible to the whole team, regardless of their preferred mode of communication.

2. Segment Your Audience

Recognizing that not all information is relevant to every employee, segmenting your audience allows you to tailor your messages more effectively. Employees in different roles or departments might have distinct needs and interests. By categorizing your audience based on factors like job function, location, or specific projects, you can deliver targeted information that resonates with each group. This approach minimizes information overload and increases the likelihood that individuals receive content that directly impacts their work and responsibilities.

3. Tell Compelling Stories

Storytelling is a powerful tool in internal communication that goes beyond relaying facts and figures. By weaving narratives that resonate with employees, you create a deeper connection to the company’s mission, values, and goals. Personal anecdotes, success stories, and accounts of challenges overcome humanize the workplace experience. Stories are memorable and emotionally engaging, making them an effective way to communicate complex ideas and company culture in a relatable and impactful manner.

4. Use Surveys

Surveys provide a structured way to gather insights and feedback from employees, fostering a culture of open dialogue and continuous improvement. By creating well-crafted surveys, companies can gauge employee satisfaction, gather opinions on specific initiatives, and identify areas for enhancement. This data-driven approach demonstrates that the company values employee input and provides valuable information for decision-making. Surveys can uncover trends, highlight concerns, and pinpoint opportunities. This process enables organizations to make informed changes that positively impact the work environment and overall employee experience.

Here is a list of employee engagement survey questions.

5. Create an Open Door Policy

A policy where workers feel safe contacting management with concerns is a great idea for internal communications. The problems may relate to the job or might be more personal yet still affect the worker’s productivity. Managers who see their staff as human beings rather than cogs in a machine recognize that sometimes workers need to vent or be reassured of fair treatment and reasonable adjustments.

The worker should be confident in approaching their supervisor with suggestions on enhancing processes or completing tasks. It would help if you reassured your staff that you value their ideas and views as long as they are civil.

Check out our guide on open door policy.

6. Hold Team Meetings

You can gather the group regularly to assess their progress. During meetings, employees can discuss their successes and solve their problems. No team member should be singled out for not doing “enough” to help. You can deal with performance problems at a different time.

The objective is to provide every team member with the resources they need to perform their duties effectively. You may have to buy new tools, consult local specialists, or team up with an organization that already has the required assets.

7. Start a Corporate Newsletter

A corporate newsletter is an excellent medium for disseminating information on your business and your services. You can share it digitally so your team members can access it easily. Instead of sending the newsletter to each employee individually, you may share it over the business intranet to avoid filling up individual inboxes. When planning your corporate newsletter, you may want to include the following:

  • A monthly compilation of staff members’ birthdays
  • Facts and figures regarding the business or industry
  • A featured worker’s profile
  • Important date and event reminders for staff

You may also use this newsletter to spread some lighthearted ideas for internal communications.

8. Be Transparent with Your Company’s Plans and Goals

The sales team is sometimes the only department in the company with set goals. The only time the rest of the staff learns how the business is doing is when the company president expresses gratitude to the team at year’s end.

When workers have clear expectations laid out for them, they are more likely to work together for shared success. No one individual or group of workers should feel solely accountable for success. Each member of the firm may play a role in achieving the organization’s objectives, and after realizing those objectives, everyone in the organization will share in the rewards.

Here is a list of goal-setting activities.

9. Maintain Consistent Communication

After implementing your internal communications strategy, it is crucial to keep in touch with your staff regularly. This idea is possible with regular check-ins, company-wide announcements, or even weekly or monthly updates. You should notify your team of any plan updates and encourage them to provide feedback on the program’s efficacy. Internal communications is a continual activity that requires constant assessment and revision of your strategy.

Internal communication tools

The following are examples of tools for internal communication.

1. Mobile Apps

Mobile apps designed for internal communication provide employees with a convenient way to stay connected and engaged while on the move. These apps bring essential company information, updates, and collaboration tools right to employees’ smartphones and tablets. Users can access company news, view project updates, send instant messages, or participate in discussions. Mobile apps ensure that employees can stay informed and contribute to the organization’s activities even when they are not at their desks. This format is especially beneficial for remote and mobile workforces, as it bridges the gap between in-office and out-of-office communication.

2. Internal Blogs and Wikis

Internal blogs and wikis are valuable tools for promoting knowledge sharing, documentation, and collaborative learning within an organization. Internal blogs let employees share insights, experiences, and best practices in a more informal and engaging manner. Staff can use these formats for thought leadership, updates on ongoing projects, and personal reflections.

On the other hand, internal wikis are comprehensive knowledge archives that employees can collaboratively create and edit. These collections provide a centralized platform for storing essential information, company policies, how-to guides, and FAQs.

Both internal blogs and wikis foster a culture of continuous learning, enabling employees to access valuable information, contribute their expertise, and learn from their colleagues.

3. Chat and Messaging

In a digital world, it is only natural that interaction channels will shift accordingly. Teams may now connect in real-time, no matter where they are located in the world, thanks to messaging and live chat technologies. With these resources, team members may easily and effectively communicate with one another without having to meet in person. Chats facilitate the rapid dissemination of data and may be used to distribute files and web connections.

4. Intranet

Intranets are a firm’s private networks that are only available to workers. Intranets allow teams to remain in touch and discuss workplace happenings in one place. Intranets allow sharing of confidential data, simplify project collaboration, and are customizable to the business’s specific requirements.

5. Voice and Video Conferencing

Thanks to voice and video conferencing technology, team members no longer need to be in the same location to interact effectively. Team gatherings, training sessions, and individual consultations may all benefit from using these instruments. Team members and customers located far apart may meet virtually via video conferencing.

Here is a list of the best video conferencing tools.


Workplace internal communication has evolved into a vital function. However, the importance of encouraging communication among workers goes well beyond that. It is also important to locate and implement the most effective technological solutions and learn how to maximize their impact on productivity and efficiency. Effective internal communication is a team effort. Better internal communication increases employee engagement, boosts productivity and profits, and decreases turnover.

For more advice, check out virtual team communication tips.

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FAQ: Internal communication

Here are frequently asked questions about internal communication.

What is internal communication?

Internal communication is the flow of information between workers and management inside an organization. The term refers to the set of strategies and methods that facilitate efficient and harmonious cooperation inside an organization.

Why is good internal communication important?

Good internal communication is important for managing crises, ensuring employee satisfaction and engagement, and boosting project efficiency. Internal communication also helps boost morale in the workplace.

How can you improve internal communication in an organization?

You can improve internal communication by starting a corporate newsletter, allowing knowledge sharing, and clarifying the company’s goals. You should also incorporate video into your internal communication strategy.

Author avatar


People & Culture Director at
Grace is the Director of People & Culture at She studied Industrial and Labor Relations at Cornell University, Information Science at East China Normal University and earned an MBA at Washington State University.


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